About Us
Professional Hair Products
SINCE 1938
Established in the year 1938, our company specializes in crafting exquisite products for hair care and treatment. We pride ourselves on offering a superior level of quality, customization, and innovation, which has enabled us to become a quintessential symbol of Italian spirit and excellence in the global hair couture industry.
Our credibility is the result of almost a century of unwavering commitment and passion from the Sarra family. With the fourth generation at the helm, we remain steadfast in our vision and continue to script a tale of success, while remaining grounded in the values that have always set our brand apart.
Our values
Integrity
Reliability
Beauty
Creativity
OUR MISSION
Our mission is to revolutionize hair care, enriching and elevating the individual’s identity through our innovative nourishing treatments.
As we strive for sustainable growth in the global market, we remain committed to preserving our deep-rooted Italian heritage, and ensuring that our avant-garde treatments are imbued with the timeless qualities of tradition and unparalleled quality.